The Impulse Spotlight

The Impulse Spotlight - Episode 5

In this episode, we talk with Marc Byers about a number of products he's had a hand in developing focused on helping people breathe cleaner air.
As founder and president of Byers Scientific, Marc began his product design journey developing a system that vaporizes plant based essential oils and disperses a dry vapor over landfills and industrial compost centers in order to mitigate odor emissions at their source.
Using his knowledge of air quality control and environmental monitoring systems Marc partnered with VFA Solutions to develop the ASPRA high efficiency air purification system.
During our conversation, Marc shares his insights into the many approaches to air purification. We hear why his next generation clean air technology is disrupting the North American market, why it’s important to take purposeful steps to keep the consumer connected and informed so they have the confidence to use your product effectively, and we get a little honest about the costs of bringing a new product to market.
To learn more about the products Marc discusses, please visit https://byers-scientific.com/ 
To learn more about Impulse Product Development, please visit https://www.impulseproductdevelopment.com/

The Impulse Spotlight - Episode 4

In this episode, we talk with Adam Morris about the Sonablate HIFU device, a medical device used to remove diseased prostate tissue. Adam is the director of hardware development at Sonablate Corp., a company that specializes in medical devices.
Through anecdotal evidence we gain a better understanding around the importance of taking a top down approach to product design in order to isolate the general concept before breaking an idea down into specific requirements and criteria.
Additionally Adam provides a deeper look into the many facets of designing a product starting with concept designs and researching effective manufacturing processes before even beginning an initial prototype.
Then we discuss working through the production process all the way to releasing a product to a general consumer group and then redesigning elements in order to be medically compliant on a global scale.
To learn more about the Sonablate HIFU device, go to https://sonablate.com
To learn more about Impulse Product Development, please visit https://www.impulseproductdevelopment.com/

The Impulse Spotlight - Episode 3

In this episode, we talk with Brady Schroeder, an avid outdoorsmen with an advanced background in product design.
Brady is currently Vice President of engineering at Veer Gear, a company that helps children get outside and into the wild by designing products with parents in mind.
Brady started Veer Gear in 2017 combining his experience designing mountain biking equipment and juvenile strollers.
The Veer Cruiser, was the first product released by Veer and it revolutionized the traditional children's wagon for a modern world. Giving parents a better vehicle to  transport their children and outdoor gear in rugged environments.
In today's show we discuss the innovative design choices that made the Veer Cruiser a new product to the world of outdoor equipment and the hurdles of independently designing a product without the benefits of a large company at your back.
To learn more about the products Brady discusses, please visit https://veergear.com/
To learn more about Impulse Product Development, please visit https://www.impulseproductdevelopment.com/

The Impulse Spotlight - Episode 2

In this episode we talk with Eric Kessler, a leading expert in motion control development for the filmmaking industry.
Eric built his reputation as founder and CEO of Kessler Crane by focusing on his personal interests. From starting his first company modifying paintball equipment as a teenager to developing the best cranes and jibs in the business.
We discuss the challenges that arise when going from making one product a weekend to hundreds of products a month. We talk about the pro's and con's surrounding competitors and protecting IP, and speak on the exciting potential within 3d printing to produce fast and affordable parts."
Eric delivers a unique story of his personal growth and shares advice to young product designers like = Talk with people actively in the community that are using your product, talk to teenagers who are your future consumers, and play lots of chess to build a habit of thinking proactively.
To learn more about the products Eric discusses, please visit https://kesslercrane.com/
To learn more about Impulse Product Development, please visit https://www.impulseproductdevelopment.com/

The Impulse Spotlight - Episode 1

In this episode, we talk with Chad Robbins with Newell Brands. Chad spotlights 3 products in the Baby Jogger City Collection and how each product followed a different design path in order to become a finished idea.
We also discuss alternative tools and production methods used within infant care products as well as the importance of choosing the right suppliers for the task at hand
To see the products Chad discusses, go to https://www.babyjogger.com/in-home-collection .
To learn more about Impulse, go to https://impulseproductdevelopment.com