The Impulse Spotlight - Episode 8

In this episode, we talk with an innovation and product development expert with over three decades of experience. He has been a guiding force for companies spanning the spectrum from startups to Fortune 500 giants, helping them through the journey from product concept to commercialization with unparalleled expertise. When he's not hard at work Tom enjoys spending his free time with his wife and family. Dr. Tom Foust's career has seen him collaborate with an impressive array of clients, including industry titans like Eli Lilly, Takeda Pharmaceutical, Frito-Lay, and Delta Faucet, and many others. Notably, he's the driving force behind the groundbreaking aqueous ozone technology, swiftly bringing it to market through his company, 30e Scientific which was honored with the Edison gold Award in 2022 for its innovative product, "Iggy." Beyond his corporate endeavors, Tom is a renowned scholar and educator. He's an Associate Faculty Member at IUPUI in Indianapolis, and has lectured at institutions such as Oxford University and the University of Birmingham, where he holds an honorary professorship. He's also an author of two books alongside numerous publications and keynote speaking engagements worldwide. Today we have the privilege of sitting down with Dr. Foust to explore the intricacies of front-end product development and the keys to fostering innovation in today's fast-paced world. In our conversation we'll take a look at Tom's latest product the "fur hero" and the pivot it made to get where it is today. We'll also discuss Tom's approach to identifying extreme users, the symbiotic relationship between designers and engineers, and the impact of strategic advisory roles in executive decision-making.

To learn more about Tom's work, go to https://sdginternational.com/ .

To learn more about Impulse, go to https://impulseproductdevelopment.com .