The Impulse Spotlight - Episode 21

In this episode, we speak with a guest who spent his early career working at Gillette Company as a New Product Commercialization Manager where he played a key role in the development of iconic product lines such as Sensor, Mach 3, Venus, and Fusion. In his spare time he enjoys traveling with his family and spending time with his children and grandchildren. 

Ken Maider is a born and bred Bostonian. He attended Tufts University, earning a Bachelors in Mechanical Engineering with a focus on Engineering Design. After his tenure at Gillette, Ken provided product development consulting for American Safety Razor. He then spent eight years at Keurig, where he contributed to the innovation of K-Cups, soft drinks, and a notable joint venture with Budweiser called Drinkworks.

In our discussion today Ken provides a detailed look at the 4 year long process of taking the Mach 3 razor from initial concept to finished product ready to go to market. Ken's expert knowledge of developing mass consumer products is clear as he walks through the multitude of front end development steps involved in designing a product. From running market tests for proof of concept to distributing thousands of prototype samples to manufacturing and automation engineers in order to prepare for mass production Ken has seen it all.

Join us as we gain a better understanding of the work required when production volume numbers are in the billions and learn a little bit more about the products we see on store shelves everyday.

To learn more about Impulse, please visit https://impulseproductdevelopment.com