The Impulse Spotlight - Episode 19

In this episode we speak with the Vice President of Engineering and New Product Development at Hoonigan, a leading automotive aftermarket products company.

Our guest had an extensive career in the automotive product development space, working with a wide range of products from accessories to complete specialty performance vehicles. He's a proud father of 3 adult boys, a pilot and off road racer, and spends his free time in Baja California with the Long Beach Racers team.

Ted Moncure was born and raised in Long Beach California where he still lives today with his wife of 31 years. A graduate from California Polytechnic State University, Ted worked at Toyota for 22 years, including 10 years leading Toyota Racing Development's (TRD) performance accessory team.

After leaving Toyota in 2015 Ted joined Transamerican Auto Parts where he spearheaded the engineering of trucks and off-road products under the 4 Wheel Parts brand. When 4 Wheel Parts was acquired by Hoonigans in 2021, Ted took on the role of VP of Engineering, overseeing a wide range of products from wheels to suspension systems, accessories, and lighting.

In our conversation, we discuss the intricacies of developing aftermarket suspension systems for trucks and SUVs. Ted shares his expertise on the process of measuring vehicles, evaluating safety systems, and fine-tuning suspensions to maintain stability and performance. We also discuss the challenges of staying compatible with vehicle software and how aftermarket changes can impact vehicle performance.

Ted emphasizes the importance of testing and validation in product development, the need for rapid development cycles, and the role of 3D printing in modern engineering. Ted's wealth of experience makes this a fascinating discussion for anyone interested in motorsports engineering.

To learn more about Hoonigan's products, visit https://www.hoonigan.com/ , https://teraflex.com/ for Jeep suspension products, https://www.readylift.com/ for truck suspension, https://logiqair.com/ for air systems, https://www.wheelpros.com/ for wheels, https://www.morimotohid.com/ for lighting, and https://www.zbrozracing.com/ for UTV products.

To learn more about Impulse, visit https://impulseproductdevelopment.com