The Impulse Spotlight - Episode 16

In this episode we speak with the Vice President of Product Development at Artica Collective, a company responsible for product brands like Slumberpod, Colugo, EverSprout, and Doctor's Choice.

Our guest brings a wealth of knowledge in the world of product design and development with over 16 years of experience in various industries, including consumer goods, fishing and outdoors, furniture, packaging, office supplies, medical supplies, home storage and organization, juvenile products, and home decor. Outside of his professional life he enjoys fixing things, making things better, and has recently become addicted to completing escape rooms with a group of friends. 

Gabe Prero hails from Chicago, where he still resides with his wife of 18 years, their four children, and a yellow lab. He earned his BFA in Industrial Design from the University of Illinois Chicago. Known for his technical design skills, problem solving abilities, and expertise in design for manufacturing (DFM), Gabe has successfully brought dozens of products to market and holds over 20 patents.

In the episode we discuss the development of a modular closet organization system called Closets by Liberty from Liberty Hardware. We explore the challenges faced in creating this easy-to-install system, the importance of addressing customer concerns, and the critical role of research and prototyping.

Gabe shares insights into the involvement of a dedicated team, the trends in product development, and his advice for those aspiring to make a significant impact in the industry. In a world where bringing a product to market is a massive and complicated endeavor Gabe does a wonderful job of breaking the process down into a collection of entertaining stories.

To learn more about Artica Collective, visit articacollective.com

Tor learn more about Artica Inc., visit artica.com

To learn more about Gabe’s work, visit prero.com