The Impulse Spotlight - Episode 10

In this episode, we dive into the world of optical design learning about the design challenges and complexities of optical systems as well as some of the instruments used in photo labs.

Jacob Wimmer is a seasoned Optical Engineer with a lifelong affinity for lighting. Jacob's journey into the world of optical design began at a young age, spending his summers immersed in his father's optical design business, Charlevoix Design.

Little did he know then, those early experiences would shape the trajectory of his career. After studying architecture at the University of Michigan, Jason drew upon his lighting background to land a position with an architectural lighting design firm in New York City. But the call of home beckoned, and Jacob returned to northern Michigan, where he now co-manages Charlevoix Design alongside his father, Chris.

Beyond his professional pursuits, Jacob finds solace in the great outdoors, where he shares adventures with his wife and two young daughters. An avid hiker, he's tackled over half of the Appalachian Trail. He also enjoys bow hunting for white tail deer in Michigan and for elk when he can make it out to the western states.

Charlevoix Design thrives on diversity, servicing clients across various industries, from illuminated logos to automotive headlights. In our conversation today we uncover how Jacob collaborates with clients to overcome challenges in material definition and system integration and hear about Jacob's experience revolutionizing snowblower lighting. Join us as we dive into the illuminating world of optical design.

To learn more about Charlevoix Design, visit https://www.charlevoixdesign.com/

To learn more about Impulse, visit https://www.impulseproductdevelopment.com/